SPURS 2019/20 SEASON CAMPAIGN - JUSTIN WINGET

BUSINESS OBJECTIVES:

• Give fans fresh and compelling reasons to attend each of the season’s 44 home games
• Promote the sale of single game tickets
• Drive engagement on social media and other digital channels
• Create a consistently best-in-class in arena experience for fans
• Drive game broadcast tune-in
• Cultivate excitement around the 2019/20 Spurs team and optimism about the franchise’s future
• Drive retail sales
• Capitalize on player access during Spurs media day  to capture omnichannel creative needs for the entire season

ACTIVATION TACTICS:

• Partnered with local street artists, Los Otros Murals, to envision and produce media day set and campaign creative toolkit
• Led planning, setup, staffing, scheduling, and execution for each Brand Engagement media day set
• Collaborated with Famous Group to envision and produced game open hype video
• Activated themed games around bobbleheads, Star Wars, Selena, Flashback Friday, Hispanic heritage, and Indigenous culture
• Created turnkey core and theme night graphic packages for social media, in-arena, and omnichannel marketing needs • Developed wheatpaste inspired poster series for all Spurs players and NBA opponents as element of campaign toolkit
• Designed limited edition retail capsule collections in support of Hispanic heritage, Selena, and indigenous theme games

Coming 🔜

Your first look at @DeMar_DeRozan‘s bobblehead pres. by @HEB! 👀

The first 10K fans at the @attcenter on Nov. 27 vs. Minnesota will receive one! pic.twitter.com/3XZfEHFxv2

— San Antonio Spurs (@spurs) November 6, 2019