Ohio State PSA content marketing ecosystem - JUSTIN WINGET

Viewed by +25 million national television viewers, Ohio State’s 2017-2019 PSA series was unlike any the university had ever put forward. Rather than one singular spot, we developed four separate commercials featuring students whose ambitious stories represented the fluid, agile, and solution oriented nature of an Ohio State education. Flipping a perceived negative into a positive, we showed that because of Ohio State’s immense depth and breadth, no matter what career aspirations students held, we could help connect the dots and bring their visions to life.

DENNIS KIBALAMA

Impact for Ohioans | The Ohio State University | The Ohio State University
Dennis Kibalama dreams of a day when he will see more "Made in Uganda" labels on the products he buys. Coming to Ohio State to study engineering wasn"t about what he wanted to be. It was about what he wanted to do.

Students come to our university to pursue their passions and reach their goals. And @OSUEngineering alumnus Dennis did just that. pic.twitter.com/cx3KVpDXV2

— Ohio State (@OhioState) September 7, 2017

MAGGIE GRIFFIN

Impact for Ohioans | The Ohio State University | The Ohio State University
Maggie Griffin remembers the moment she was inspired to take action. The Ohio State senior took a study break late one night and walked to a nearby convenience store. Inside, she saw a family doing their weekly shopping, relying on frozen meals because they didn"t have access to fresh, healthful produce.

What does #socialwork have to do with sustainable #farming? Maggie combined one with the other to feed a community. pic.twitter.com/GrtYeN1UR4

— Ohio State (@OhioState) November 5, 2017

See how Maggie discovered her passion and the support to create a new source of fresh food for a community in need. https://t.co/o41Fk42IKL pic.twitter.com/izYQJTnVvI

— Ohio State (@OhioState) November 13, 2017

MIMI LAMANTIA

Impact for Ohioans | The Ohio State University | The Ohio State University
Two elements have been at the core of Mimi Lamantia"s life - her love of dance and her desire to help others heal. At Ohio State, she discovered how her two life foundations connect to create remarkable outcomes.

#Dance? #Medicine? However you define your passions, we’ll find a way to help you bring them to life. Meet Mimi. pic.twitter.com/8jOYuEJ5C7

— Ohio State (@OhioState) September 30, 2017

With faculty like @osuwexmed‘s Lise Worthen-Chaudhari, our students get the support to achieve anything they can dream up. pic.twitter.com/RE4vyrYBKi

— Ohio State (@OhioState) October 6, 2017

How does @osudance fit in with the @OSUCCCJames? For Mimi, it’s the intersection of healing and a dream come true. pic.twitter.com/5UGhdIATFk

— Ohio State (@OhioState) October 13, 2017

WILSON FLORES

From his dreams of being an astronaut to conducting research in outer space, this is Wilson Flores’ incredible story: https://t.co/p6vKFrZqe1

— Ohio State (@OhioState) October 8, 2018

Impact for Ohioans | The Ohio State University | The Ohio State University
From the time he was 4, Wilson Flores dreamed of being an astronaut. When he was ready to launch his flight path, The Ohio State University helped make it happen. In late 2019, when NASA launched a Blue Origin rocket to research muscle atrophy in space, it did so with equipment designed by an Ohio State engineering team Flores led.