Ohio State PSA content marketing ecosystem - JUSTIN WINGET

Viewed by +25 million national television viewers, Ohio State’s 2017-2019 PSA series was unlike any the university had ever put forward. Rather than one singular spot, we developed four separate commercials featuring students whose ambitious stories represented the fluid, agile, and solution oriented nature of an Ohio State education. Flipping a perceived negative into a positive, we showed that because of Ohio State’s immense depth and breadth, no matter what career aspirations students held, we could help connect the dots and bring their visions to life.

DENNIS KIBALAMA

Auto Industry Innovation | Ohio State
Dennis formalized his passion through engineering and sustainability at The Ohio State University. Read more about his amazing outcome and see his inspiration.

Students come to our university to pursue their passions and reach their goals. And @OSUEngineering alumnus Dennis did just that. pic.twitter.com/cx3KVpDXV2

— Ohio State (@OhioState) September 7, 2017

MAGGIE GRIFFIN

Bringing healthy food to those in need in her city
Maggie had an idea to create community fridges that would be placed in neighborhoods around Columbus. With the power of Ohio State to make connections, she carried out her vision, from farm field to table.

What does #socialwork have to do with sustainable #farming? Maggie combined one with the other to feed a community. pic.twitter.com/GrtYeN1UR4

— Ohio State (@OhioState) November 5, 2017

See how Maggie discovered her passion and the support to create a new source of fresh food for a community in need. https://t.co/o41Fk42IKL pic.twitter.com/izYQJTnVvI

— Ohio State (@OhioState) November 13, 2017

MIMI LAMANTIA

Using Dance to Heal | Ohio State
Mimi combined her love of dance with her passion for healing at The Ohio State University. Read about her accomplishments, discoveries and incredible outcomes.

#Dance? #Medicine? However you define your passions, we’ll find a way to help you bring them to life. Meet Mimi. pic.twitter.com/8jOYuEJ5C7

— Ohio State (@OhioState) September 30, 2017

With faculty like @osuwexmed‘s Lise Worthen-Chaudhari, our students get the support to achieve anything they can dream up. pic.twitter.com/RE4vyrYBKi

— Ohio State (@OhioState) October 6, 2017

How does @osudance fit in with the @OSUCCCJames? For Mimi, it’s the intersection of healing and a dream come true. pic.twitter.com/5UGhdIATFk

— Ohio State (@OhioState) October 13, 2017

WILSON FLORES

From his dreams of being an astronaut to conducting research in outer space, this is Wilson Flores’ incredible story: https://t.co/p6vKFrZqe1

— Ohio State (@OhioState) October 8, 2018

Partnering to impact space travel | Ohio State
Wilson combined his passion for space travel with Ohio State"s biology resources for an incredible outcome. Read more about his groundbreaking research.