Spurs COVID-19 Hiatus Content - JUSTIN WINGET

BUSINESS OBJECTIVES:

• Rank among the NBA top five in social engagement during the hiatus
• Keep the Spurs brand top of mind by staying engaged with fans and followers
• Generate opportunities for sponsored content
• Promote broadcast tune-in for game replays
• Promote the organization’s corporate social responsibility platforms with a pointed focus on social justice
• Develop player generated content supporting topics and causes important to them
• Produce fan excitement for return to play in the Orlando bubble

ACTIVATION TACTICS:

• Gamified content through Instagram Stories and the Spurs App
• Presented opportunities for fans to co-create published content
• Celebrated pinnacle moments in Spurs franchise history
• Showcased past and present Spurs players in a lighthearted and relatable nature
• Capitalized on pop culture moments and social media trends
• Developed popular episodic content series’ for owned channels
• Authored and published Spurs branded educational activities under the Coyote Kids Club
• Gave fans and followers behind the scenes access narrated by Spurs players, coaches, photographers, and other staff
• Created “best-of” highlight reels from the 2019/20 season
• Highlighted community building initiatives taken by individual players and the organization as a whole
• Shared organizational support for deeply rooted social justice issues
• Promoted NBA return to play in the Orlando bubble

You can only pick three…

Which kicks are you going with? 👟 pic.twitter.com/hlmxDSKJVh

— San Antonio Spurs (@spurs) April 26, 2020

Fiesta would’ve started today, so you know we had to ask… pic.twitter.com/6JNuIbvXuo

— San Antonio Spurs (@spurs) April 16, 2020

𝙉𝙖𝙢𝙚 𝙏𝙝𝙖𝙩 𝘽𝙪𝙘𝙠𝙚𝙩

Can you guess this play correctly? 🤔 pic.twitter.com/i6gDVsk0Ct

— San Antonio Spurs (@spurs) June 16, 2020

Pick your house, but make it San Antonio. 🏠 pic.twitter.com/sI2UY8UW1R

— San Antonio Spurs (@spurs) April 8, 2020

𝗚𝘂𝗲𝘀𝘀 𝗧𝗵𝗲 𝗦𝗽𝘂𝗿: can you name these Spurs based on the emojis? 🤔 pic.twitter.com/mPp2e0tQc4

— San Antonio Spurs (@spurs) May 28, 2020

Was @manuginobili‘s euro step your favorite move? We want to see it!

Recreate the iconic move at your home for a chance to be featured on our social channels! We’re looking for creative submissions 👀

Send in your move at https://t.co/0aEwAXHivE and use #ManuEuroStepChallenge! pic.twitter.com/r5D0shumMM

— San Antonio Spurs (@spurs) April 22, 2020

On January 18, 2015, four Australians were on the court for the first and only time in NBA history. Can you name them?#SASvsUTAseries pic.twitter.com/NO9jSlqhSu

— San Antonio Spurs (@spurs) March 24, 2020

Can you guess this playoff roster? 🤔 pic.twitter.com/xzOnZ43wz3

— San Antonio Spurs (@spurs) April 23, 2020

“What time is it when a cow sits on a chair?” 🐮

Dad Jokes with @Dwhite921 😂| @ChickfilA pic.twitter.com/9PHSlmALIT

— San Antonio Spurs (@spurs) May 19, 2020

Because we miss seeing our #SpursFamily at the @attcenter…

Which moves are you choosing out of these two fans? 🤔@ChickfilA | #GoSpursGo

— San Antonio Spurs (@spurs) June 25, 2020

“Why take an elephant to the pool?” 🐘

Dad Jokes with @Dwhite921 😂| @ChickfilA pic.twitter.com/MAkHJIFQIl

— San Antonio Spurs (@spurs) May 2, 2020

Our Spurs Family at the @attcenter, we miss. 🏠#MayThe4thBeWithYou | #GoSpursGo pic.twitter.com/vjmkiFFSzv

— San Antonio Spurs (@spurs) May 4, 2020

This is for those who keep tagging the wrong Spurs account 😂🏀⚽️

Good luck in your Premier League return, @SpursOfficial! pic.twitter.com/Dx8QuZRniQ

— San Antonio Spurs (@spurs) June 19, 2020

Bring some Silver & Black to your Zoom meetings!

Download
➡️https://t.co/Wgs839xhfs pic.twitter.com/N1p2QEPf3f

— San Antonio Spurs (@spurs) April 10, 2020

.@RudyGay recently shared his top 5 kicks 👟 (via The Athletic)

What’s yours? Share them with us and you’ll be entered to win a signed team basketball!

Submit here: https://t.co/ZHcTyv4Dyt pic.twitter.com/PDGjMc6Bq8

— San Antonio Spurs (@spurs) March 26, 2020

🚨 COFFEE GANG IS BACK 🚨

Tune in tomorrow as the ☕️ crew reunite for a virtual hangout! pic.twitter.com/g9M2owoTNO

— San Antonio Spurs (@spurs) April 14, 2020

TOMORROW!

You don’t wanna miss the next edition of #CoffeeGang ☕️ @ATT | #GoSpursGO pic.twitter.com/pX6e3Pvc6k

— San Antonio Spurs (@spurs) April 30, 2020

Happy #CincoDeMayo! 🎉

Head to the Spurs App 📲 and download custom papel picado to decorate!@ChickfilA | #GoSpursGo pic.twitter.com/88hwA0ZOmB

— San Antonio Spurs (@spurs) May 5, 2020

#HappyEaster, Spurs Family!

Decorate and customize these Easter eggs and share them back with us ➡️ https://t.co/O1G3grRmbZ@ChickfilA | #GoSpursGo pic.twitter.com/HbROLsA4Uf

— San Antonio Spurs (@spurs) April 12, 2020

Welcome to #SpursInFrame, a behind-the-scenes look at the best moments from our season through the eyes of team photographer @ireginaldthomas📸

First up is our 2OT comeback victory vs. Houston on Dec. 3! pic.twitter.com/AHoPP69vGB

— San Antonio Spurs (@spurs) April 12, 2020

On the second edition of #SpursInFrame, team photographer @ireginaldthomas details how he captures pregame routines and a specific shot of @marcobelinelli. #GoSpursGo pic.twitter.com/r1micGDd2K

— San Antonio Spurs (@spurs) April 17, 2020

POELTL JAM! 🔨#MondayMixtape: Jakob Poeltl@redbullhoops | #WiiingsCam pic.twitter.com/7LXm1duKGb

— San Antonio Spurs (@spurs) June 22, 2020

Let the Buffalo roam!#MondayMixtape: @Dwhite921@redbullhoops | #WiiingsCam pic.twitter.com/2VXkqX8h9i

— San Antonio Spurs (@spurs) June 15, 2020

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@dejountemurray: big fan of Ozark 📺 #SpursFamily – what’s your go-to show right now?

A post shared by San Antonio Spurs (@spurs) on Apr 21, 2020 at 3:17pm PDT

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GoT is the GOAT show according to @mezie 🐐 Do y’all agree even after that last season? 🤔

A post shared by San Antonio Spurs (@spurs) on Apr 30, 2020 at 7:43am PDT

Earned, not given.

Watch the second episode for #GrowingGround: @austin_spurs ➡️ https://t.co/zUtuChiOzi@SWBCServices | #GoSpursGo pic.twitter.com/EqKEDeo6v1

— San Antonio Spurs (@spurs) April 11, 2020

Whether it’s in Austin or San Antonio, the Spurs way remains the same.

Watch the finale of #GrowingGround: @austin_spurs Stories ➡https://t.co/j4SyhY1PAd@SWBCservices | #GoSpursGo pic.twitter.com/G3kQGBTMUu

— San Antonio Spurs (@spurs) April 29, 2020

18-point comeback 👀
That @DeMar_DeRozan dunk 😱
Big road W 🙌

Relive our Jan. 12 win in Toronto with an encore presentation tonight on @FOXSportsSW 📺 pic.twitter.com/0MJ6xdsQIV

— San Antonio Spurs (@spurs) April 5, 2020

.@DejounteMurray brought the house down with this slam. 😤

Look back at our win at Chesapeake Energy Arena from February on @FOXSportsSW tonight at 7 & 10pm CT 📺 pic.twitter.com/fimeTfZDBe

— San Antonio Spurs (@spurs) April 10, 2020

We’ve got more Spurs basketball tonight, y’all!

Relive our comeback victory in Charlotte back in March on @FOXSportsSW at 7 & 10pm CT 📺 pic.twitter.com/WmJnOGJJdC

— San Antonio Spurs (@spurs) April 13, 2020

.@lonniewalker_4 became the youngest player in Spurs history to score 25+ points off the bench when he finished with 28 vs. Houston in December 🔥#TBT | #GoSpursGo pic.twitter.com/DcMVQisPKc

— San Antonio Spurs (@spurs) May 14, 2020

Find a TV, #SpursFamily – it’s Spurs Day on @NBATV! 📺

Which games are you tuning into? pic.twitter.com/dDWygQ9W6C

— San Antonio Spurs (@spurs) April 24, 2020

That time TD sent it to OT with this tip-in vs. New Orleans back in 2014 😱

Relive it all tonight on @FOXSportsSW at 7 & 10pm CT
📺#SASvsNOPseries | #GoSpursGo pic.twitter.com/ImUNq0FeQ3

— San Antonio Spurs (@spurs) April 15, 2020

Relive Game 7 of the 2005 NBA Finals tonight!

⏰ 7pm CT
💻 @NBA #GoSpursGo | #NBATogetherLive pic.twitter.com/qiaCEtuCRJ

— San Antonio Spurs (@spurs) March 25, 2020

We’ve got more Spurs Basketball today!

Relive the 1999 NBA Finals Game 5 at noon on @NBATV 📺#GoSpursGo pic.twitter.com/A7QkFR7MgS

— San Antonio Spurs (@spurs) March 19, 2020

Career-high points ✔️
Set the NBA record for points in a quarter (33) ✔️
Clinched first scoring title ✔️

OTD in 1978, the Iceman caught fire. 🔥 pic.twitter.com/LPHvr0ZaWO

— San Antonio Spurs (@spurs) April 10, 2020

Your 1999 Finals MVP, Tim Duncan!#GoSpursGo | #NBATogetherLive pic.twitter.com/JwbMvc2mF5

— San Antonio Spurs (@spurs) April 9, 2020

On this date in 2003, TD was named the NBA Most Valuable Player for the second straight season.

At the time, he was the first player since Michael Jordan to win back-to-back MVP’s. @FrostBank | #GoSpursGo pic.twitter.com/tN76m9UxSj

— San Antonio Spurs (@spurs) May 4, 2020

On April 27, 1983, Johnny Moore recorded the only 20-point, 20-assist game in Spurs postseason history vs. Denver in the Western Conference Semifinals!#PlayoffVault | #GoSpursGo pic.twitter.com/bGj60otmZB

— San Antonio Spurs (@spurs) April 27, 2020

OTD in 1996, we finished the month of March 16-0, tied for the best month in NBA history.#GoSpursGo pic.twitter.com/V4LWVozcGc

— San Antonio Spurs (@spurs) March 31, 2020

Four years ago today Timmy, Manu and Tony became the first trio in NBA history to win 700 games (regular and postseason) together.#GoSpursGo pic.twitter.com/pjrPYKQeWT

— San Antonio Spurs (@spurs) May 1, 2020

It’s official! Welcome to the Hall of Fame, TD. #20HoopClass | #GoSpursGo pic.twitter.com/2LIEKlO8Wc

— San Antonio Spurs (@spurs) April 4, 2020

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This new @hoophall trio 👀🔒

A post shared by San Antonio Spurs (@spurs) on Apr 4, 2020 at 3:20pm PDT

Rise & shine, #SpursFamily! ☕️

Join the Mother’s Day Coffee Drive from 7am-2pm CT today! @Patty_Mills will be doubling & donating revenue from 8 local coffee shops to @FamilyViolence7.

Please remember to use social distancing while participating & tag us using #GiveMamaCoffee! pic.twitter.com/Q0ZQvRZwok

— San Antonio Spurs (@spurs) May 10, 2020

This city. This community. This family. 🖤

THANK YOU to everyone who joined @Patty_Mills in the Mother’s Day Coffee Drive 👏

Stay tuned for more! #GiveMamaCoffee pic.twitter.com/5w6v9AYbKZ

— San Antonio Spurs (@spurs) May 13, 2020

“It’s got to be us that speak truth to power, that call it out no matter the consequences. We have to not let anything go. Our country is in trouble and the basic reason is race.”#SpursVoices pic.twitter.com/uTyOIzGnTg

— San Antonio Spurs (@spurs) June 6, 2020

“This is a human issue. This is a humanity issue. We shouldn’t be treated differently or devalued just because of the color of your skin.”#SpursVoices pic.twitter.com/H8hBgfinA7

— San Antonio Spurs (@spurs) June 4, 2020

We are listening. We invite you to do the same.

These are stories of how racism impacts our organization. This is the first step towards our commitment to help create impactful change starting with our community, while also acknowledging that this issue is systemic. #SpursVoices pic.twitter.com/ZBYDkRv2hi

— San Antonio Spurs (@spurs) June 3, 2020

We are listening. We invite you to do the same.

These are stories of how racism impacts our organization. This is the first step towards our commitment to help create impactful change starting with our community, while also acknowledging that this issue is systemic. #SpursVoices pic.twitter.com/mk8hx8LT4m

— San Antonio Spurs (@spurs) June 3, 2020

We’re all in this together. pic.twitter.com/DwecuwAJgz

— San Antonio Spurs (@spurs) June 10, 2020

Inform. Process. Plan. Act. pic.twitter.com/FrJ4Jnh0sq

— San Antonio Spurs (@spurs) June 11, 2020

Be the light. Share the love. pic.twitter.com/UcFEoiIBIB

— San Antonio Spurs (@spurs) June 10, 2020

Be the change. pic.twitter.com/tTxmeEBRcO

— San Antonio Spurs (@spurs) June 9, 2020

𝐋𝐞𝐭’𝐬 𝐡𝐨𝐨𝐩! See y’all in Orlando. #GoSpursGo pic.twitter.com/9vFiEzyJUK

— San Antonio Spurs (@spurs) June 26, 2020

It’s official! 🙌

We are one of the 22 teams returning to play in the NBA Comeback, beginning July 30th at the ESPN Wide World of Sports Complex in Florida.

MORE: https://t.co/UEZBCdtce8 pic.twitter.com/KFJVqk6iaL

— San Antonio Spurs (@spurs) June 26, 2020