Ohio State Alumni Magazine - JUSTIN WINGET
In 2017, the Ohio State University Marketing team collaboratively developed a user-centric editorial strategy that drove a comprehensive redesign of the Ohio State Alumni magazine in both print and digital formats. Aimed at reaffirming and sustaining relationships with 500,000+ living alumni on a deeply personal level, we introduced a wide range of subject matter and content types in formats appealing to readers and skimmers alike. Throughout the magazine, in features and recurring sections, we gave readers destinations where they could show up and find their people – places populated by interesting characters, storytelling and conversations they are invited to join.
BUSINESS OBJECTIVES:
• Sustain and celebrate the lifelong connections alumni have with one another, the university and the world
• Drive continued affinity for Ohio State to give, volunteer and advocate
• Increase alumni awareness of and engagement with the Ohio State alumni network
ACTIVATION TACTICS:
• Changed publishing frequency from bi-monthly to quarterly which allowed for a more substantial, perfect-bound format that was strategically produced across print, web, social and email distribution channels
• Established ongoing features and departments for the magazine which focused story curation efforts and established a consistency in content mix and pacing from one issue to another
• Aligned with the editorial strategy, developed and published design, photo, video, illustration, and copy standards to drive consistent visual voice from issue to issue
• Hired renowned editorial designer Jamie Prokell to consult on the new magazine toolkit and first issue which was ultimately turned over to a new hire in Editorial Art Director in Todd Bayha
EDDIE GEORGE
The book of #EddieGeorge has many, many chapters. 🏈📖🎤 https://t.co/DeEKaUhmsI pic.twitter.com/jgLhTE4fPx
— Ohio State (@OhioState) October 28, 2017
IDA ABDALKHANI
#Entrepreneur. Laughter-#yoga instructor. Proud #Buckeye. Meet Ida Abdalkhani. pic.twitter.com/BIdiiAdSvP
— Ohio State (@OhioState) February 1, 2018
CHRIS PAN
MARK GAGNON