Detroit Pistons 2022/23 Season Campaign - JUSTIN WINGET
The Detroit Pistons 2022/23 season campaign served as an aligned visual voice for Pistons digital, in-arena, marketing, and internal communication platforms. Highlighting progress on the Detroit Pistons restoration process, our creative team found visual metaphors in blueprints and mechanical drawings inspired by Detroit’s celebrated industrial roots dating back to the birth of the automotive industry. Bridged by a theme of design, we aligned the overarching campaign with both our city edition uniform celebrating St. Cecelia Gym and teal throwback uniforms from the 90’s/early 2000’s under the tagline, “Different by Design.”
BUSINESS OBJECTIVES:
• Give fans fresh and compelling reasons to attend each of the season’s 44 home games
• Promote the sale of single game tickets
• Drive engagement on social media and other digital channels
• Create a consistently best-in-class in arena experience for fans
• Drive game broadcast tune-in
• Maximize partnership revenue opportunities
• Cultivate excitement around the 2022/2023 Pistons team and optimism about the franchise’s future
• Drive retail sales
ACTIVATION TACTICS:
• Designed templates and toolkits for season-long use on social media, in-arena, and across owned digital channels
• Developed In-arena graphic packages including matchup loops, marketing programs, interactive fan experiences, partner promotions, and player profiles
• Partnered with Detroit Pistons Creative Director of Innovation, Big Sean to design city edition jerseys and launch brand campaign
• Activated themed games around Black History, Hispanic Heritage, Women’s Empowerment, Military Appreciation, Kids Day, Lunar New Year, Holidays, 313 Day, and Sports Betting
• Created large-scale environmental graphic packages for both Little Caesar’s Arena and the Pistons Performance Center
• Developed retail collections celebrating the 2022-23 season campaign theme
• Collaborated to design bobbleheads, t-shirts, and other theme game giveaways
Damn y’all blessed me😭thank you @DetroitPistons show tonight finna be crazyyyyy pic.twitter.com/OZh9mdNwSl
— Ward (@jordanward) March 17, 2023
Starting the week with a bang.
— Detroit Pistons (@DetroitPistons) March 27, 2023
🆚 @Bucks
⏰ 7PM ET
📺 @BallySportsDET
📻 @971theticketxyt pic.twitter.com/UjMLCYqe19
Friday Night Hoops in H-Town📍
— Detroit Pistons (@DetroitPistons) March 31, 2023
🆚 @HoustonRockets
⏰ 8PM ET
📺 @BallySportsDET
📻 @971theticketxyt pic.twitter.com/4ZLpk7qdTF
![Detroit Pistons 2022-2023 Season Campaign social graphics featuring Jaden Ivey and Saddiq Bey by Jack Elwarner ShrimpDesigns and Creative Director Justin Winget](http://justinwinget.com/wp-content/uploads/2023/12/Optimized-DET_22-23_campaign_SOC_Website_2up_V7.jpg")
Happy Birthday, JI 🎉🎂
— Detroit Pistons (@DetroitPistons) February 13, 2023
Drop a 2️⃣3️⃣ in the comments below to celebrate!@IveyJaden | @Cheurlin1788 pic.twitter.com/vgDDzfWum7
Back in action in the ORL.
— Detroit Pistons (@DetroitPistons) April 2, 2023
🆚 @OrlandoMagic
⏰ 6PM ET
📺 @BallySportsDET
📻 @WWJ950 pic.twitter.com/1mq9n4jm0w
![Detroit Pistons 2022-2023 Season Campaign social graphics featuring Eminem and Jalen Duren by Jack Elwarner ShrimpDesigns and Creative Director Justin Winget](http://justinwinget.com/wp-content/uploads/2023/12/Optimized-DET_22-23_campaign_SOC_Website_2up_V5.jpg")
![](http://justinwinget.com/wp-content/uploads/2023/12/Optimized-justinwinget_website_2023_tealcourt_vintagePhotos.jpg")
![Detroit Pistons 2022-2023 Season Campaign Return of the Teal social graphics featuring Jaden Ivey by Jack Elwarner ShrimpDesigns, and Creative Director Justin Winget](http://justinwinget.com/wp-content/uploads/2023/12/Optimized-DET_22-23_campaign_SOC_Website_2up_Teal_V3.jpg")
![NBA's Detroit Pistons 22-23 City Edition campaign inspired by St. Cecilia gym in Detroit, Michigan and designed by Big Sean, Nike, and Creative Director Justin Winget](http://justinwinget.com/wp-content/uploads/2023/12/Optimized-DET_22-23_StCecilia_justinwinget_website_bigSean.jpg")
Collaborating on the Pistons 2022-23 City Edition uniform design with Nike and Detroit-raised rap superstar Big Sean, we honored the unofficial mecca of Detroit basketball, St Cecilia. The Saint, as it’s colloquially referred to as by its devotees, has long functioned as a litmus test for the city’s best basketball talent, including a list that includes Isiah Thomas, George Gervin, Dave Bing, Magic Johnson and others. In addition to the uniform, the Pistons partnered with Ceciliaville, a nonprofit aimed at preserving the gym for generations to come.
Hoopin’ in the Land tonight.
— Detroit Pistons (@DetroitPistons) March 4, 2023
🆚 @cavs
⏰ 7:30PM ET
📺 @BallySportsDET
📻 @971theticketxyt pic.twitter.com/OH0WBiGXn0
In the St. C’s green ✨
— Detroit Pistons (@DetroitPistons) March 16, 2023
🆚 @nuggets
⏰ 7PM ET
📺 @BallySportsDET
📻 @971theticketxyt pic.twitter.com/1GZST0MCmq
![NBA's Detroit Pistons 22-23 City Edition social media campaign inspired by St. Cecilia gym in Detroit, Michigan and designed by Creative Director Justin Winget featuring Cade Cunningham and Toronto Raptors Scottie Barnes](http://justinwinget.com/wp-content/uploads/2024/01/Optimized-DET_22-23_campaign_StCecilia_SOC_2up_V2.jpg")
Even a random voicemail from a fan can make a statement.
— Detroit Pistons (@DetroitPistons) September 7, 2022
Isn't that right, @PlanetMarsEnte1? pic.twitter.com/jUXyf4ZdqK
