Detroit Pistons Social Media Content - JUSTIN WINGET

Detroit Pistons guard Killian Hayes holds Pistons social media phone for justinw winget website
The Detroit Pistons social platforms serve as the primary touchpoint for millions of fans and followers. Aimed at keeping our audiences engaged, inspired, informed, and entertained, we produce a high volume of content from nightly game coverage to pop culture, and everything in between. While other season campaign case studies also include social graphics, the posts featured on this page were ones I independently designed.

BUSINESS OBJECTIVES:

• Promote social engagement through likes, comments, shares, and views
• Generate partnership revenues through sponsored content programs and posts
• Cultivate the next generation of Pistons fans with content that promotes fandom and advocacy
• Maintain optimism and excitement surrounding the players and organization as a whole
• Generate ticket sales by highlighting the in-arena experience
• Promote retail sales through Pistons313shop.com
• Highlight the Detroit Pistons community efforts

ACTIVATION TACTICS:

• Establishment of social templates and toolkits in-line with each season’s overarching brand campaign
• Development of unique looks for micro campaigns such as theme nights, Summer League, and the NBA Draft
• Introducing an Agile workflow allowing for quick response to on-demand content needs, real-time game coverage, and pop culture opportunities
• Employ best practice tools and technologies such as Slate, CrowdTangle, and Sprout Social for content publishing and performance measurement

Detroit Pistons Cade Cunningham NBA All Rookie team post by Creative Director Justin Winget for @DetroitPistons social
Detroit Pistons social posts featuring NBA #1 pick Cade Cunningham and Olympic gold medalist Jerami Grant
Detroit Pistons social media posts featuring NBA Hall of Famers Ben Wallace and Swin Cash
Detroit Pistons social post recognizing NBA Hall of Famer Ben Wallace
Detroit Pistons Saddiq Bey NBA All Rookie graphic designed by Creative Director Justin Winget
Detroit Pistons Isaiah Stewart NBA All Rookie graphic designed by Creative Director Justin Winget
Detroit Pistons social pattern
Detroit Pistons social posts featuring NBA Rookie of the Year Candidate Cade Cunningham and Saddiq Bet
Detroit Pistons social media posts featuring Sekou Doumbouya Thank You and 2021-2022 All Star Voting graphics
Detroit Pistons social posts featuring NBA Hall of Fame Ben Wallace and Creative Director of Innovation Big Sean
Detroit Pistons social media posts featuring retail collections for Has Heart and Born x Raised
Detroit Pistons social media posts featuring welcome graphic for Hamidou Diallo
Detroit Pistons social media posts featuring welcome graphic for Cory Joseph
Detroit Pistons social pattern
Detroit Pistons social media hiring posts by Creative Director Justin Winget
Detroit Pistons social media hiring posts by Creative Director Justin Winget
Detroit Pistons social post featuring Cade Cunningham, Saddiq Bey, and Isaiah Stewart in advance of the NBA All-Star Game in Cleveland, Ohio
Detroit Pistons wish Michigan Football and Jim Harbaugh good luck in the 2021 Big10 Championship game

TEAMWORK MAKES THE DREAM WORK

GRAPHIC DESIGN SUPPORT:
Justin Winget
Jack Elwarner
Brandon Morris
Meech Robinson

MOTION GRAPHICS:
Paige Dall
Robbie Kujath
Kevin Reynolds

SOCIAL MEDIA STRETEGY:
Tamar Davis
Tina Jain
Val Poma