Ohio State PSA content marketing ecosystem - JUSTIN WINGET
Viewed by +25 million national television viewers, Ohio State’s 2017-2019 PSA series was unlike any the university had ever put forward. Rather than one singular spot, we developed four separate commercials featuring students whose ambitious stories represented the fluid, agile, and solution oriented nature of an Ohio State education. Flipping a perceived negative into a positive, we showed that because of Ohio State’s immense depth and breadth, no matter what career aspirations students held, we could help connect the dots and bring their visions to life.
DENNIS KIBALAMA
Students come to our university to pursue their passions and reach their goals. And @OSUEngineering alumnus Dennis did just that. pic.twitter.com/cx3KVpDXV2
— Ohio State (@OhioState) September 7, 2017
MAGGIE GRIFFIN
What does #socialwork have to do with sustainable #farming? Maggie combined one with the other to feed a community. pic.twitter.com/GrtYeN1UR4
— Ohio State (@OhioState) November 5, 2017
See how Maggie discovered her passion and the support to create a new source of fresh food for a community in need. https://t.co/o41Fk42IKL pic.twitter.com/izYQJTnVvI
— Ohio State (@OhioState) November 13, 2017
MIMI LAMANTIA
#Dance? #Medicine? However you define your passions, we’ll find a way to help you bring them to life. Meet Mimi. pic.twitter.com/8jOYuEJ5C7
— Ohio State (@OhioState) September 30, 2017
With faculty like @osuwexmed‘s Lise Worthen-Chaudhari, our students get the support to achieve anything they can dream up. pic.twitter.com/RE4vyrYBKi
— Ohio State (@OhioState) October 6, 2017
How does @osudance fit in with the @OSUCCCJames? For Mimi, it’s the intersection of healing and a dream come true. pic.twitter.com/5UGhdIATFk
— Ohio State (@OhioState) October 13, 2017
WILSON FLORES
From his dreams of being an astronaut to conducting research in outer space, this is Wilson Flores’ incredible story: https://t.co/p6vKFrZqe1
— Ohio State (@OhioState) October 8, 2018