San Antonio Spurs 2018/19 Playoff Campaign - JUSTIN WINGET

BUSINESS OBJECTIVES:

• Promote the sale of single game tickets
• Lead generation for 2019/20 Season Ticket Membership
• Drive broadcast tune-in
• Increase per cap spending through longer dwell times at the arena
• Generate retail sales
• Establish a sense of optimism and excitement surrounding the trajectory of the franchise

ACTIVATION TACTICS:

• Designed giveaway t-shirts, rally towels and fanbangos featuring 2019 playoff artwork for all fans attending home playoff games
• Created turnkey graphic packages for social media, in-arena, and omnichannel marketing needs
• Drove ticket sales and broadcast tune-in through paid and organic social media, email, website, app, and and outdoor digital billboard advertising
• Installed environmental campaign signage across the AT&T Center grounds
• Re-edited game open hype video to integrate playoff campaign artwork
• In partnership with Aramark, developed exclusive Playoff retail offerings
• Produced on-court shooting shirts for Spurs players 
• Hosted pre and postgame concerts featuring notable regional performers  
• Designed souvenir packaging for food and beverage offerings  
• Distributed campaign toolkit through Brandfolder to all SS&E business units to drive consistency in visual voice and messaging

Playoff rally towels are ready 👀#GoSpursGo pic.twitter.com/GuTc9u0iK7

— San Antonio Spurs (@spurs) April 20, 2019

Tonight we enter our 22nd straight year in the playoffs, tied for the longest streak of consecutive postseason appearances in NBA history.@Budweiser | #GoSpursGo pic.twitter.com/SosJGtBFEQ

— San Antonio Spurs (@spurs) April 13, 2019

Playoff tickets go on sale April 5 at noon 🎟🚨https://t.co/iTktzveg3K

— San Antonio Spurs (@spurs) March 31, 2019

Back at the @attcenter for the next two games! Each fan in attendance for Game 3 will receive custom Playoff t-shirts courtesy of @FrostBank and Playoff towels for Game 4!

More: https://t.co/vtxYBAhypr pic.twitter.com/KrdPWjM0DR

— San Antonio Spurs (@spurs) April 17, 2019

TONIGHT!

⏰ 9:30pm CT
📺 @FOXSportsSW | @espn#GoSpursGo | #NBAPlayoffs pic.twitter.com/9xzOII59e7

— San Antonio Spurs (@spurs) April 13, 2019

TOMORROW!#GoSpursGo pic.twitter.com/ldUTRqwqim

— San Antonio Spurs (@spurs) April 18, 2019

Back home for Game 6! Get your 🎟 now.

➡️ https://t.co/4EDkVVv2D9 pic.twitter.com/mF6THpE2ac

— San Antonio Spurs (@spurs) April 21, 2019

3-3.#GoSpursGo pic.twitter.com/Rpz5VVyfuN

— San Antonio Spurs (@spurs) April 26, 2019

🚨 GAME 5 WATCH PARTY 🚨

See you tonight, Spurs Fam! pic.twitter.com/w3M9UozFHc

— San Antonio Spurs (@spurs) April 23, 2019

Have a night, Derrick White.#GoSpursGo pic.twitter.com/osfMMdYwcW

— San Antonio Spurs (@spurs) April 19, 2019

Today marks our 200th playoff game in San Antonio, becoming one of four teams in NBA history to have 200 home postseason games.

Thank you Spurs Family for being here for every single one of them!@Budweiser | #GoSpursGo pic.twitter.com/HlFKSAT89O

— San Antonio Spurs (@spurs) April 20, 2019

Last night was fun!

Sights and sounds from Game 3 👀 pic.twitter.com/StibLHNTkV

— San Antonio Spurs (@spurs) April 19, 2019

Almost that time!#GoSpursGo pic.twitter.com/S80c1UiGU5

— San Antonio Spurs (@spurs) April 17, 2019