Tony Parker Number Retirement Night - JUSTIN WINGET

The Spurs honored the storied career of point guard Tony Parker by sending his number 9 to the AT&T Center rafters in November 2019. Starting with the commemorative mark featuring Tony’s iconic teardrop shot, our Spurs Brand Engagement Team envisioned and executed a highly personalized celebration fitting of a four time NBA champion, NBA Finals MVP, six time NBA All-Star and two time Olympian.

BUSINESS OBJECTIVES:

• Honor Tony, a player who the franchise, fans, and city will forever owe a debt of gratitude
• Presale of single game tickets
• Generate retail sales
• Drive broadcast tune-in
• Drive game broadcast tune-in
• Generate sponsorship revenue
• Attain national and international earned media to promote the Spurs brand

ACTIVATION TACTICS:

• T-shirt and commemorative poster giveaway for all ticket holders
• Postgame number retirement ceremony featuring Spurs legends, former coaches and teammates, international personalities, family and friends
• Environmental signage, themed activations and photo opportunities throughout the AT&T Center grounds
• Two weeks of lead up Tony themed content on owned media channels to drive awareness, sell tickets, and build excitement for the night
• Long form tribute video that played in-arena, on broadcast, and on Spurs social channels
• Robust set of social media templates designed in advance of the celebration to support real-time publishing of content
• In partnership with Aramark, developed exclusive Tony Parker retail offerings
• Designed on-court shooting shirts for Spurs players
• Distributed campaign toolkit to all SS&E business units to drive consistency in visual voice and messaging

The all-time franchise leader in assists. #MerciTony

🏀 @tonyparker Jersey Retirement Night pres. by @HEB & @SWBCServices
🗓November 11
⏰ 6:30pm
🎟 https://t.co/VbZeNOxZEv pic.twitter.com/Fl4vx2ODXV

— San Antonio Spurs (@spurs) November 2, 2019

On November 11, we honor @tonyparker. #MerciTony

Details ➡️ https://t.co/6rhmdtrwpu pic.twitter.com/Hx6rdmcCP7

— San Antonio Spurs (@spurs) October 24, 2019